The restaurant industry can be tough to enter, and it can be even tougher to stay afloat. Even if you have the drive to succeed, it takes more than passion alone to keep your business operating. In order to avoid the common pitfalls many restauranteurs run into, it’s important to know what they are. Here are some of the common reasons restaurants tend to fail.
The potential for mismanagement comes down to two things: finances and staffing. Both are equally crucial to a successful restaurant and can spell disaster if they aren’t properly organized. If you aren’t financially savvy, it’s worth the investment to hire someone to handle your finances for you. Not only could you run into trouble funding your restaurant, but you could even venture into a territory where there are legal repercussions for carelessly managing funds. On the other hand, not staffing your restaurant responsibly is another huge mistake. If employees aren’t happy, this will lead to turnover, and you’ll be right back to the costly process of hiring once more.
This leads to the next point, which is how customers perceive and experience your business. There are a number of reasons patrons may leave your establishment unhappy, including poorly trained waitstaff, an unsavory meal, or an unpleasant eating environment. The key to better customer feedback is to ensure that your staff is properly trained. Your waitstaff should know how to seamlessly seat and serve guests, while kitchen staff should be able to produce consistent meals time and time again. To that end, management staff should be trained to handle issues as they arise in a professional manner that will turn unhappy clientele into customers who will be willing to try your restaurant again.
If you and/or your staff don’t have the dedication it takes to run a restaurant smoothly, it won’t last long. Working in the restaurant industry isn’t a walk in the park and you have to be in it for the right reasons in order to see success. Part of this comes down to hiring the right staff. You need a team you can trust will care for the restaurant just as you would when you’re not around. If your employees don’t want to be there, customers will likely take note, and they aren’t likely to enjoy the unmotivated ambiance.
Running a restaurant is hard and having experience in the industry before opening your own eatery can make all the difference. Not only does it take skill in the kitchen, but it also requires business and customer service skills as well. While these skills can be learned, it takes time to master them and have confidence while doing it.
Avery Restaurant Consulting offers a variety of restaurant consulting services. If your restaurant is seeking improvement in any aspect, our team would love to help! Contact us today to get started!