The flowers are blooming, the birds are chirping and the weather is beautiful, this can only mean one thing, summer is finally here!. People will soon start spending more of their time outside and lucky for restaurant owners like you this means an increase in customer population and profit revenue. However, to get your customers in that summer vibe you can’t just serve them the same old menu and keep the setting as it was during winter. You’ve got to switch things up. If you’re going to harness summer sales, here are a few simple things you can do to get prepared.
People love being outside during summer and this includes when they’re having their meals. They want to feel the warmth of the sun and the best way to offer this is by setting up an outdoor space. You don’t have to take your whole restaurant outside, a simple setup will do. By doing this you’re letting people know that you’re as ready for summer as they are.
Summer should always come with a change in menu. No one wants to be having soup on a hot summer day. You should consider changing your entire menu or switching out some things. It would be a nice idea to add more fruits and vegetables to your dishes considering their availability during summer.
Having more customers might mean a more hands-on-deck approach. This means you’ll have to consider hiring more staff. You might also consider training your existing staff on how to handle summer sales and new customers.
After you’ve made some changes, you need to let people know and the best way to do that is by updating your website. Let your customers know that you’re summer-ready. If you’ve set an outdoor space, why not take a picture and write a post about it. Share your new menu plans and let people know what they should expect from you this summer.
Keeping your online presence active is a huge part of staying relevant to your old customers and getting new ones. Something as simple as sharing a new summer recipe you’ll be trying out could keep people engaged. Remember to post regularly and communicate effectively.
Avery Restaurant Consulting can prepare your restaurant for a busy Summer. If your restaurant requires consulting expertise for the Summer, just contact our team to get started!