Summer is a popular season for dining out and one can assume that the warmth of the season and the refreshing foods and drinks that can be enjoyed are the big pull. It’s also a time when more people are on vacation, families tend to eat out more, and friends come together to have a good time. Restaurant dining is now a social experience for most customers and you should make this summer an even more exciting one for every guest that steps into your restaurant. What can you offer customers beyond great tasting food? Here are several fun ideas that you can incorporate into your restaurant this summer to give it a boost.
Offer Outside Dining
In case you haven’t added this option already, consider offering customers an outside dining experience. It’s different from inside dining, often creating an enhanced atmosphere to enjoy a delicious meal and good company. From mother nature’s ambiance, to perhaps great views, outside dining provides an enhanced atmosphere for diners. It’s beneficial for your business in that it can boost revenue by attracting more guests to your restaurant who appreciate the outdoor dining settings on a warm summer day. With extra seating outside, you’ll likely serve more meals throughout the summer and increase your bottom line.
Offer Diners Free Wifi
Since many guests do more than just eat at restaurants these days, having Wifi is essential. For some, the decision to eat at a particular restaurant may be dependent on whether or not Wifi is offered. Your guests may be active on social media and want to stay on top of the latest news or trends, get some work done while dining at your restaurant, and even instantly post pictures and reviews. Having Wifi is an incentive that can attract customers who want to stay socially connected and productive.
Incorporate Live Music
What’s wrong with dinner entertaining? Nothing. Many people enjoy having a little music when they dine. Live music could be the pull you need to attract people to your restaurant this summer. If you make live music a consistent event at your restaurant, it could be a promotional tool to get patrons through the door. Live music creates a fun, positive, and vibe-filled atmosphere for dining. Imagine your guests having a relaxed and comfortable feeling while eating one of your finest dishes and simply forgetting about their long, stressful day.
Offer Promos For Birthdays
How about offering birthday promos? How often have you seen a dinner birthday celebration? Many folks celebrate birthdays with family and friends at a restaurant. Take advantage of newsletter opt-in and email marketing by sharing with customers that they’ll be getting a special gift when their birthday comes around. Send out an email to your customers on the special day with an accompanying special coupon for a free dessert. This is an incentive to dine with you on their birthday or another big day.
Create a Loyalty Reward System
Customer retention is just as important as grabbing new customers and rewarding customers for their loyalty is good for business survival. You are incentivizing repeat business when you implement a restaurant loyalty program. Keep in mind that the economy fluctuates and so does customer behavior, both of which can impact business success. Regulars who patronize your restaurant are usually the ones that help to keep your restaurant going. Why not reward them for their loyalty? This can boost your business.
Avery Restaurant Consulting can help you re-tool your restaurant this summer. Reach out to our expert team of professionals and learn about the services we provide that can help you and your business. Just Contact Us Today To Get Started!