Your restaurant menu is more than a piece of paper or engraved board to show what kind of dishes your chef can prepare. A menu is a tool; when used properly, it can improve your customer’s experience, cajole them into buying more food, increasing your brand image, and eventually making you a lot of money.
Since 18% of restaurants across the country have had an increase in what they charge and what they pay their customer, chances are you are part of this population, and wrong menu placement, design, and execution could be costing you a lot. Here are tips that will help you improve your menu in 2022.
Rather than middling up what your restaurant offers, why not show the corresponding pictures of the meal. The average human is a visual learner and gets stimulated when pictures explain confusing things.
Also, seeing a possible picture of what they are yet to order convinces them to buy it.
Several studies back the claim that humans need constant visual stimulation. A study proved kids are more likely to purchase a physically pleasing picture of a salad than just seeing the word salad on a menu.
Adding extra descriptive words to your menu can affect sales positively. Rather than spelling out the main and side dishes names, using certain adjectives like crispy, taste, fresh, hot, savory can project the possible taste of the food and trigger an emotional response of your customers.
Changing words like ‘salad and Bolognese’ to ‘organic salad and tasty Bolognese’ can up the meal’s sales as the adjectives show what the food is, where the raw materials were derived from, and how the food will taste.
Ensure your restaurant regularly puts out new dishes that are available only during certain days of the week. Seasonal items help people look forward to having things at certain times, increasing the number of customers.
Although constant availability is advised, employing the scarcity rules can be important. When customers realize a particular dish has a limitation, they are more likely to put more effort into buying and strategizing plans to buy more. The use of scarcity and its positive result can be seen through McDonald’s McRib and Shake. A McDonald’s product millions of people look out for.
Spice up the menu with different foods that use different spices and food materials. Ensure your restaurant’s menu contains food with a taste ranging from sweet, sour, bitter, and spicy.
Sometimes, revamping your restaurant menu requires the effort of professionals. If that is the case, rely on our experienced team! We take into consideration several factors, including your environment, the average customer’s taste, and your present resource in crafting a new restaurant menu that is guaranteed to help you with sales.
Contact us today to get started!