You may have the best food with the most outstanding service in the most incredible location, but no one will know about it without marketing. Unfortunately, pure culinary talent is not typically enough to bring in customers. Restaurants have had to lean on social media marketing, coupons, and email to reel in interest in recent years. Although these components are essential to marketing in 2022, knowing which trends are vital this year can help your restaurant thrive.
Think of what actions you take as a consumer when you encounter a new (or new to you) place to eat. Most people in this situation pull out their smartphones and Google the restaurant name. Other people come across a new restaurant by seeing it on Google Maps. Either way, providing a complete Google My Business profile is crucial to go from an idea to a definite place to eat.
Google offers marketing benefits that are hard to beat. In fact, not only can you publish your hours, contact information, and menu, but you can utilize Google’s online ordering technology at no cost. With a Google My Business profile, you can take advantage of modern technology that will aid your marketing efforts tenfold.
2022 is all about automation. With such advanced technology in the world, there is no reason to risk human error for some systems that can be completed automatically. Automation makes tasks easier and more convenient for employees and customers. It also serves as a time saver and frees people up for other, more critical tasks.
With adequately implemented automation, restaurants can achieve more excellent customer satisfaction scores, higher profits, and even word-of-mouth recommendations from patrons. The use of automated systems in a way that allows employees to do the work they enjoy is crucial for the future.
For many restauranters, the menu is personal. The thought, planning, and care that go into creating each dish are special. However, there are some times when reshaping the menu is necessary. It is important to note that while creativity and spunky menus are fun and unique, the presence of online menus can lead people in search of a specific dish to your restaurant. Get creative but be sure to remember SEO in creating your menu!
There are many, many trends in marketing this year. 2022 is different than other years because of the world escaping the pandemic. Because of where we are regarding the pandemic, restaurants will thrive in both delivery and in-house orders. Fortunately, Avery Restaurant Consulting can help you with your 2022 restaurant marketing needs. Contact us today to get started!