By now, we are sure you have all been to restaurants and know how they work. Restaurants and menus go hand in hand, but how much does the overall menu design matter? Crafting a creative and stand-out restaurant menu has always been important and matters immensely. In the post-pandemic world, not only do restaurant owners need to consider their hard copy menus but digital as well. Restaurant menus go well beyond just listing out the options and prices. Captivating photos, descriptions, colors, and structure are essential design elements that help determine the success of your restaurant. Safe to say menu designs matter a lot.
It is no secret restaurant owners and executives want to make as much money as possible. Factoring in the customer’s psyche is critical in any menu design. Restaurant margins lead to profitability or lack thereof so where you place items on your menu matters. Feature your most popular, profitable items in the first place you think customers look at with a menu. While the structure of your items is important, so too are the colors you use across your menu. Color can help stimulate certain thoughts or grab someone’s attention. Never neglect using a variety of colors in your menus.
Is it hard to find a certain item on your menu? Menu navigation should be a breeze for everyone. If someone is under the illusion that your restaurant serves a certain dish but cannot find it on the menu, that could be a lost opportunity for both your restaurant and the customer. Easy navigation for your menus should be a factor in any design.
It is essential to pay attention to customers when you are servicing their table, but equally essential to study their overall habits during non-verbal situations. How they peruse your menu and what their eyes tend to gaze on can tell you what is working, and what is not.
At Avery Restaurant Consulting, our expert consulting team can enhance your menu design. If your menu could use an overhaul, we are the team that can get it back on track. Contact us today to learn more!