Every restaurant’s goal is to achieve profitability and a restaurant’s menu plays an integral role. A well-crafted menu can direct consumers’ attention to specific items and increase the chance those items will be ordered. This is a good way to endure high profit yet cost-effective foods are being ordered over and over again. To help reach desired sales and then some, here are five ways to improve your restaurants’ menu.
Most people like seeing things visually. Having high-quality photos of your highest-priced items across your menu can entice customers to lean a certain way. As the saying goes, “a picture is worth a thousand words”. No matter how detailed and enthralling a description may be, it cannot stack up against a perfectly placed photo of an item you would like to push.
Certain adjectives just roll off the tongue nicely. Adjectives such as juicy, sizzling, crispy, etc. are bound to strike a chord with customers. Make sure your menu descriptions have adjectives implemented to avoid sounding generic and mundane.
Where you place certain menu items is important. Pay attention to how most of your consumers look at your menu. Once you have a good understanding of where most of your customers look for on a menu, rearrange your menu. Placing your most profitable and most expensive dish near the top of a menu has been a common practice for most restaurant establishments. We are often attached to the first thing we see on a menu.
Who does not like a special deal at a restaurant? Offering special deals on certain items can draw in a variety of customers and get them to spend more money. Special deals are a great way to cut down on inventory that you usually have to throw away.
In 2021, people want information in an instant. Make sure you have enough menus to go around and also make sure your menus are updated digitally.
At Avery Restaurant Consulting, our experienced professionals can help you with your menu development. We can help you incorporate new strategies to see an increase in profit. Contact us today to learn more!