Covid-19 has wreaked havoc on the restaurant industry all throughout the nation and worldwide. With indoor dining bans in place, sales have suffered, owners have been forced to let staff go, and many restaurants are at risk of collapsing. 

With take-out as the only option to keep restaurant doors open, many people are unsure how to create and increase their take-out sales successfully. To increase take-out sales, you must improve your restaurant’s take-out process.

Allow for Online Ordering

The first step to improving your restaurant’s take-out process is to allow consumers to place their orders online. Online ordering is convenient for both the customer and for your business. Online ordering saves your company time and manpower, while allowing the customer to make their selections. Many consumers, such as those with social anxiety, prefer this method.

Invest in High-Quality Packaging

Packaging is everything in the take-out business. It can seem cheaper and easier to choose low-quality packaging, but this is not a wise decision. Your business image is reflected by the type you choose. High-quality, recyclable, well-constructed packages show consumers that you care about the environment. They are also more durable and will not fall apart while the customer is using them. Something this simple means the difference between positive and negative reviews.

Assign a Team to Take-Out Order Distribution

Many consumers avoid take-out due to experiencing poor service in the past. Take-out orders are notoriously neglected in the restaurant industry. To prevent this, instruct your workers on proper preparation and execution of take-out orders. Prepare a team of workers that are assigned only to managing take-out orders. This will ensure that every order receives adequate attention.

Offer Curbside Pick-Up

Curbside pickup allows for the customer to stay in their vehicle while their order is brought to their vehicle. This is a vital option that your business must offer for success. Curbside pickup allows parents with small children, those with pets, or other people who do not want to walk inside to receive their orders quickly and promptly.

Market and Promote

If customers do not know that your restaurant exists or do not see any promotional content, they are unlikely to order take-out. The internet is a great place to start in the promotion of your restaurant. Create a Facebook or Twitter page to showcase your restaurant dishes, staff, and promotions. Share promotional discounts on your website, such as coupon codes, to establish new customers. 

Contact Avery Restaurant Consulting Today

For more information or help with improving your restaurant’s take-out process, reach out to us today. We want to help your business not only survive but also thrive during these difficult times. Give us a call at (617) 970-8566 or fill out a contact form today!