Restaurants are now open, but this is not the time to get too comfortable during COVID-19. The virus is still active, another shutdown is still a possibility, and there are still adjustments and improvements to be made in order for restaurants to thrive. Check out these business tips from the expert consultants at Avery Restaurant Consulting, and give us a call if you have further questions!
Communication is the backbone of a successful restaurant business, and now is not the time to slack on this. As you continue to develop your business plan, remember that there is no such thing as over communicating right now. Your employees and potential customers should remain fully informed!
Every single employee needs to be completely informed of your current policies and procedures. Now is not the time for any type of slip-up. No table can go unwiped, no crumbs unswept, and no employee under-sanitized! Over the top cleanliness is key, both in front of your patrons and behind the scenes.
Communication with your diners is another major key to success. First, make sure people know you’re open! Post signs around your location, utilize social media, and invite diners in however possible. Clearly communicate what the mask requirements & PPE procedures are in your establishment and offer delivery, reservations, and whatever else makes the dining experience more convenient. Customer service is another top priority that is more important than ever.
Businesses stand out when they do something different & continue to innovate. Now is the time to consistently add new items to the menu and create specials to keep diners interested. Post new menu items to social media and interact with your customer base on there by reposting things they tag you in & creating giveaways! Don’t forget to add to your restaurant’s atmosphere however possible – Comfortable seating, string lights, and decor are all areas to consider improving on!
Now is a better time than ever to enlist some professional help to boost your business. Avery Restaurant Consulting has decades of experience in the industry and we are here to help! Whether you need menu & beverage development, staff training & retention, or a refined marketing strategy, our team will travel to you and get your business where it needs to be. To get started, contact us today!