With the effects of COVID-19 (Coronavirus) quickly spreading across the globe, nearly every business is scrambling to take the necessary steps to adjust their operations. The CDC, World Health Organization, and federal & local government officials are continually releasing updated guidelines to follow, and the restaurant & hospitality industry is being heavily impacted by the current climate. Here’s how to reduce the blow to your business and continue to operate as efficiently as possible.
One of the most important parts of being in business at this time is to make sure people know you are open! Consumers are more likely to assume that businesses are closed rather than open, and they will be checking online rather than visiting your location in person. Keep your website & social media accounts updated and be specific in sharing what you are currently offering.
Sanitation is always critical in the restaurant setting, but it needs to be increased now more than ever. Maintain sanitary gloves at all times when handling food and interacting with customers. Sanitize surfaces and wash hands with diligence. You should also be sure to outline the extra measures & precautions you are taking to stay sanitary and reduce the spread of germs.
Even if delivery is not part of your usual services, it is one that can be a huge asset to your business right now. Many people are simply not comfortable with leaving their homes & entering public spaces at this time, and are more likely to order out if delivery is an option. Adding a delivery service to your current plan of action also creates a job that allows you to keep more staff members employed & earning tips, something that is crucial right now.
Since your business is likely converted to takeout only, you will naturally need more takeout containers in stock than usual. Keep this in mind and stay ahead by ordering now, before you run out! At the same time, DO NOT go crazy on ordering your supplies – Be careful to order only what you need. While restocking is a smart move, it is also an easy way to lose money if you panic and over order. Instead of overbuying, focus on small touches such as personalized containers or branded stickers!
It is unfortunately inevitable that businesses will take financial losses as a result of this situation. If you are still open, take measures to reduce your spending wherever possible. Remember to kill the lighting in your unused dining area, use only the kitchen fixtures that are necessary for operation, and adjust your staff schedules according to how many people you need at work. Now is the time to be extra careful with your budget.
If your restaurant is struggling to survive at this time, the professionals at Avery Restaurant Consulting are more than happy to help you stay on track. We have years of experience helping restaurants adjust their operations & stay afloat in uncertain times, and we are dedicated to getting our clients through this current situation. Please call us at (617)970-8566 or reach out online to see how we can help!